Vitamin P3.5 by Phaidon Press, known for its exclusive eye catching creative content and beautifully designed book covers. However, like most of art and graphic books available on the shelves, its dull, plain and effortless layout wears out the energy and inspiration the content can potentially give; leaving people weary and tired of skimming through them like it's ‘Just another art book’.
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Inspired by Derek Birdsall's quote, I broke this norm and redesigned the book using inverted and minimally striking layouts highlighting the beauty and features of every artists work in the readers eyes, and proposing book designers to consider these aspects of visual books from readers point of view.