With advancement in technology, constant stimulation and more access to individual insights, the era of ‘One Size Fits All’ advertising is nearly over with more need now than ever before, to cleverly add a personal tinge in every realm possible.

The brief given was to craft personalised promotional London Fashion Week handbooks, based on a conceptual design system that could flexibly offer personalised variation for every individual invitee whilst maintaining it’s iconic brand and style guidelines, blending AI imagery tools in the design and production process.